First Published: 2010-07-13

 
anaZahra.com, new portal for modern Arab women
 

ADMC plugs anaZahra.com that aims to reflect lives, passions, pursuits of Arab women.

 

Middle East Online

anaZahra.com team

ABU DHABI - The world of digital lifestyle media welcomes an innovative portal in an exciting new format, as Abu Dhabi Media Company (ADMC) plugs anaZahra.com, the dynamic online destination dedicated to the modern Arab woman.

The portal aims to reflect the lives, passions and pursuits of Arab women, and to become a daily source of inspiration, by offering greater interaction and creating a genuine sense of community.

While covering topics of interest to women, ranging in scope from beauty, fashion and wellbeing; to society and celebrity news; and personal empowerment, anaZahra.com is as challenging as it is entertaining.

It adds to the mix exciting new voices, an upbeat attitude and a fresh approach. Innovative digital tools enable a higher level of engagement and connection with audiences. The content is well defined, categorized and easy to navigate. The overall look and feel is complemented by a minimalist design that still manages to convey freshness and femininity.

"AnaZahra.com confirms that there is a real demand in the Middle East for premium, relevant content, delivered attractively and intelligently, in Arabic. Our new portal shows we have our fingers firmly on the pulse of emerging market needs and trends, and that ADMC continues to pioneer the delivery of quality digital entertainment content,” explained Ricky Ghai, Executive Director, Digital Media at ADMC.

“With anaZahra.com, we are redefining the digital media space, and entertainment for the region’s women. It is a powerful new platform to add to an exciting array of other digital products we are launching over the summer,” added Ghai.

Zoya Sakr, Editor-in-chief, anaZahra.com said: “We want to give our audiences the best of what we have to offer. We think our focus on engagement and interaction will really resonate with modern Arab women and quickly elevate anaZahra.com to celebrated status.”

“We want to inspire and instill in Middle Eastern women the desire to live up to their full potential. AnaZahra.com will accompany them on their journey towards becoming the strong, independent, and inspirational women of tomorrow,” she added.

With an impressive roster of editors and journalists, anaZahra.com guarantees not only great, exclusive content and a colorful mix of regional and international stories, but addictive energy, and irresistible fun, in a fast-paced, entertaining style.

Celebrity contributors and bloggers, include prominent journalist Rihab Daher; celebrated Saudi poetess May Kutbi; celebrity insider Sonitta Nader; beauty expert Joelle Mardinian; international media celebrity Afef Jnifen; gifted young designers Aiisha Ramadan, Farah Al Asmar and Nahida Kaddoura; experienced editor Asmaa Mohamed; and bright young editors Noora Al Ibrahim, Nawal Ali and Ola Khsearoof.

“We are a creative, talented and enthusiastic team with extensive experience and diverse backgrounds. We all bring exciting new ideas and contributions to anaZahra.com. Our aim is to make the brand an enduring success story as we grow our audiences regionally”, Sakr said.

Among the portal’s distinctive features are interactive mood boards, and an original series of webisodes - a line-up of free ‘how to’ video tutorials, featuring step-by-step lessons taught by experts on beauty treatments, fashion and several other topics of interest.

We invite you to visit anaZahra.com today and tell us what you think.

 

Sudan clamps down on journalists covering bread protests

Egypt's Sisi says will stand for re-election

Turkey launches new strikes on Kurdish targets in Syria

Pence heads to Mideast despite Muslim, Christian anger

US to overtake Saudi as world’s second crude oil producer

Iraqi, Kurdish leaders hold talks on bitter regional dispute

Russia-led Syria peace congress to be held January 30

Assad regime says Syria a 'tourist' destination

Journalists arrested while reporting Sudan protests

Aid for millions of Palestinians hostage to politics

Lebanon thwarts holiday attacks using IS informant

Mortar fire wounds 14 in Syria mental hospital

Turkish military fires on Kurdish forces in Syria's Afrin

More than 32,000 Yemenis displaced in intensified fighting

UN warns of "lost generation" in South Sudan's grinding conflict

Saudi's refined oil exports offset crude curbs

Turkey's EU minister rejects any option other than full membership

Tribal feuds spread fear in Iraq's Basra

Turkey says not reassured by US comments on border force

UN chief wants to revive Syria gas attack probe

US has no intention to build border force in Syria

Lebanese intelligence service may be spying using smartphones worldwide

Egypt's Sisi sacks intelligence chief

Trump dashes Netanyahu’s hope to move US embassy to Jerusalem

Cyprus denies bail for Israeli organ trafficker

Rising Yemen currency sparks hopes of relief

Turkish ministries to investigate underage pregnancy cover-up

Iraq PM launches online appeal for election allies

Iran central bank sees claim for billions from German stock market blocked

Iraq signs deal with BP to develop Kirkuk oil fields

Israeli occupation forces raid Jenin, kill Palestinian

HRW chief says 'Nobody should be forcibly returned to Libya'

IS poses threat to Iraq one month after 'liberation'

Seven years since ousting dictator, Tunisians still protest

Iran says Trump jeopardising Airbus deals

China says Iranian oil tanker wreck located

Sudan arrests communist leader after protests

Syrian opposition joins condemnation of US 'border force'

Israeli judge detains teen until trial for viral ‘slap video’

Arab league slams US freeze of Palestinian funding

Dubai billionaire to sell 15 percent Damac stake

Britain to put women at heart of peace work in Iraq, Nigeria, South Sudan

Saudi to give Yemen government $2bn bailout

US withholds $65 million from UN agency for Palestinians

Saudi Arabia intercepts new Yemen rebel missile attack