First Published: 2010-07-13

 
anaZahra.com, new portal for modern Arab women
 

ADMC plugs anaZahra.com that aims to reflect lives, passions, pursuits of Arab women.

 

Middle East Online

anaZahra.com team

ABU DHABI - The world of digital lifestyle media welcomes an innovative portal in an exciting new format, as Abu Dhabi Media Company (ADMC) plugs anaZahra.com, the dynamic online destination dedicated to the modern Arab woman.

The portal aims to reflect the lives, passions and pursuits of Arab women, and to become a daily source of inspiration, by offering greater interaction and creating a genuine sense of community.

While covering topics of interest to women, ranging in scope from beauty, fashion and wellbeing; to society and celebrity news; and personal empowerment, anaZahra.com is as challenging as it is entertaining.

It adds to the mix exciting new voices, an upbeat attitude and a fresh approach. Innovative digital tools enable a higher level of engagement and connection with audiences. The content is well defined, categorized and easy to navigate. The overall look and feel is complemented by a minimalist design that still manages to convey freshness and femininity.

"AnaZahra.com confirms that there is a real demand in the Middle East for premium, relevant content, delivered attractively and intelligently, in Arabic. Our new portal shows we have our fingers firmly on the pulse of emerging market needs and trends, and that ADMC continues to pioneer the delivery of quality digital entertainment content,” explained Ricky Ghai, Executive Director, Digital Media at ADMC.

“With anaZahra.com, we are redefining the digital media space, and entertainment for the region’s women. It is a powerful new platform to add to an exciting array of other digital products we are launching over the summer,” added Ghai.

Zoya Sakr, Editor-in-chief, anaZahra.com said: “We want to give our audiences the best of what we have to offer. We think our focus on engagement and interaction will really resonate with modern Arab women and quickly elevate anaZahra.com to celebrated status.”

“We want to inspire and instill in Middle Eastern women the desire to live up to their full potential. AnaZahra.com will accompany them on their journey towards becoming the strong, independent, and inspirational women of tomorrow,” she added.

With an impressive roster of editors and journalists, anaZahra.com guarantees not only great, exclusive content and a colorful mix of regional and international stories, but addictive energy, and irresistible fun, in a fast-paced, entertaining style.

Celebrity contributors and bloggers, include prominent journalist Rihab Daher; celebrated Saudi poetess May Kutbi; celebrity insider Sonitta Nader; beauty expert Joelle Mardinian; international media celebrity Afef Jnifen; gifted young designers Aiisha Ramadan, Farah Al Asmar and Nahida Kaddoura; experienced editor Asmaa Mohamed; and bright young editors Noora Al Ibrahim, Nawal Ali and Ola Khsearoof.

“We are a creative, talented and enthusiastic team with extensive experience and diverse backgrounds. We all bring exciting new ideas and contributions to anaZahra.com. Our aim is to make the brand an enduring success story as we grow our audiences regionally”, Sakr said.

Among the portal’s distinctive features are interactive mood boards, and an original series of webisodes - a line-up of free ‘how to’ video tutorials, featuring step-by-step lessons taught by experts on beauty treatments, fashion and several other topics of interest.

We invite you to visit anaZahra.com today and tell us what you think.

 

Saudi King calls for ‘strong and rapid action’ against jihadists

Iran says new sanctions cast doubt on US sincerity

Gulf countries resolve six-month dispute with Qatar

Philippines enters war in Syria!

Morocco maintains regular flights to Ebola-hit nations

Jihadists distribute Yazidi women as spoils of war to fighters

Egypt reduces Badie death sentence to life in prison

AU forces liberate former Shebab stronghold in Somalia

Kurds put aside old rivalries to battle jihadists in Iraq

US imposes new sanctions on Iran

US supplies arms to Lebanon to fight jihadists

Britain terror threat level raised to ‘severe’

Libya conflict takes its toll on migrants

UN chief lashes out at 'brutal' IS killings in Iraq

Over three million Syrian refugees have fled war

Libya's troubled interim government steps down

Obama admits 'no strategy yet' to fight IS

Israel counts losses and gains in Gaza: Heavy cost for 50 days of war

Saudi Crown Prince flies to France next week: Jihadist threat tops agenda

UN confirms capture of UN peacekeepers in Syria Golan

Islamic State executes dozens of Syria soldiers in new atrocity

'Jihad recruiters' arrested in Netherlands, Germany

Saudi Grand Mufti warns youth against ‘perverted’ calls for jihad

Neo-Ottomanism scores new victory in Turkey: From Ataturk to Erdogan

Fire rises up again from under ashes on Lebanon border

Vital aid arrives in war-battered Gaza

Lebanon seeks to tackle child marriage with new legislation

Hollande: Assad cannot be partner in fight against terrorists

Egypt quizzes Morsi for 'giving security papers to Qatar'

Top Saudi envoys hold talks with Qatar emir

Obama's warfare doctrine to be tested in Syria

UN moves to impose sanctions on Libya militias

Mother of US hostage to leader of Islamic State: Please spare my son

Turkey ruling party officially approves Davutoglu as new PM

US spy agencies face difficult task in Syria

Saudi Arabia jails 18 militants on terror charges

Gazans breathe sigh of relief

Litany of horrors becomes regular fixture in jihadist-held Syria

Iraq forces mass for onslaught on jihadist siege of Amerli

Doha offers help to rebuild Gaza

Iran alters Arak heavy water reactor over Western worries

New Turkey PM leaves successor troubled legacy

US rules out coordination with Syria on targeting jihadists

Algeria president sacks Belkhadem

Calm reigns over Gaza amid celebrations