First Published: 2010-07-13

 
anaZahra.com, new portal for modern Arab women
 

ADMC plugs anaZahra.com that aims to reflect lives, passions, pursuits of Arab women.

 

Middle East Online

anaZahra.com team

ABU DHABI - The world of digital lifestyle media welcomes an innovative portal in an exciting new format, as Abu Dhabi Media Company (ADMC) plugs anaZahra.com, the dynamic online destination dedicated to the modern Arab woman.

The portal aims to reflect the lives, passions and pursuits of Arab women, and to become a daily source of inspiration, by offering greater interaction and creating a genuine sense of community.

While covering topics of interest to women, ranging in scope from beauty, fashion and wellbeing; to society and celebrity news; and personal empowerment, anaZahra.com is as challenging as it is entertaining.

It adds to the mix exciting new voices, an upbeat attitude and a fresh approach. Innovative digital tools enable a higher level of engagement and connection with audiences. The content is well defined, categorized and easy to navigate. The overall look and feel is complemented by a minimalist design that still manages to convey freshness and femininity.

"AnaZahra.com confirms that there is a real demand in the Middle East for premium, relevant content, delivered attractively and intelligently, in Arabic. Our new portal shows we have our fingers firmly on the pulse of emerging market needs and trends, and that ADMC continues to pioneer the delivery of quality digital entertainment content,” explained Ricky Ghai, Executive Director, Digital Media at ADMC.

“With anaZahra.com, we are redefining the digital media space, and entertainment for the region’s women. It is a powerful new platform to add to an exciting array of other digital products we are launching over the summer,” added Ghai.

Zoya Sakr, Editor-in-chief, anaZahra.com said: “We want to give our audiences the best of what we have to offer. We think our focus on engagement and interaction will really resonate with modern Arab women and quickly elevate anaZahra.com to celebrated status.”

“We want to inspire and instill in Middle Eastern women the desire to live up to their full potential. AnaZahra.com will accompany them on their journey towards becoming the strong, independent, and inspirational women of tomorrow,” she added.

With an impressive roster of editors and journalists, anaZahra.com guarantees not only great, exclusive content and a colorful mix of regional and international stories, but addictive energy, and irresistible fun, in a fast-paced, entertaining style.

Celebrity contributors and bloggers, include prominent journalist Rihab Daher; celebrated Saudi poetess May Kutbi; celebrity insider Sonitta Nader; beauty expert Joelle Mardinian; international media celebrity Afef Jnifen; gifted young designers Aiisha Ramadan, Farah Al Asmar and Nahida Kaddoura; experienced editor Asmaa Mohamed; and bright young editors Noora Al Ibrahim, Nawal Ali and Ola Khsearoof.

“We are a creative, talented and enthusiastic team with extensive experience and diverse backgrounds. We all bring exciting new ideas and contributions to anaZahra.com. Our aim is to make the brand an enduring success story as we grow our audiences regionally”, Sakr said.

Among the portal’s distinctive features are interactive mood boards, and an original series of webisodes - a line-up of free ‘how to’ video tutorials, featuring step-by-step lessons taught by experts on beauty treatments, fashion and several other topics of interest.

We invite you to visit anaZahra.com today and tell us what you think.

 

Vote or boycott: Grim record of self-serving politicians puts off voters in Tunisia

For Sudan President: Promises are something and re-election is something else

Egypt universities tighten security to avoid new Islamist violence

Rise of Shiite militias challenges government authority in Iraq

How to overcome Qatar heat? FIFA boss prefers winter World Cup in 2022

Protests over IS turn Istanbul University into war zone

Turkey eyes stricter punishment against lawbreakers at protests

Iran returns Abadi to ‘house of obedience’

From traditional military to counterinsurgency force: Syria army grows more capable

South Sudan rivals accept 'responsibility' for civil war

British drones in Iraq also used for Syria surveillance

Turkey launches new wave of wire-tapping arrests

Syria Kurds show impressive resistance to ‘Islamic State’ in Kobane

Iran forces inside Iraq as Abadi rules out foreign ground intervention!

South Sudan rivals meet in new bid to end civil war

From Morocco into Spain: Crowd of African migrants charges to border fence

Deadly suicide attack targets Shiite mosque in central Baghdad

Turkey gives Iraq Peshmerga forces passage to Kobane

Israel to supply Egypt with natural gas despite sabotage

Kerry seeks help of Southeast Asia in anti-Islamic State push

Qaeda inflicts heavy losses on Huthi rebels in central Yemen

US carries out first weapon airdrops to Kurd fighters near Kobane

Benghazi violence kills 75 people in five days

Morocco accuses Algeria of firing on civilians across border

Australia finalises deal for deployment of Special Forces to Iraq

Tunisia calls on Libya authorities to locate missing journalists

Turkey rejects calls to arm ‘terrorist’ Kurdish party in Syria

Western powers threaten sanctions against hostile actors in Libya

New deadly terrorist attack targets Egypt army in Sinai

‘Islamic State’ suffers heavy losses in Syria battleground of Kobane

After full formation of Iraq government, time comes to visit Iran

UN appeals for four-day truce in Western Libya

Gaza tunnel collapses before demolition: At least 3 Egypt soldiers dead

Erdogan begins one-day visit to Afghanistan

After weeks of delay, Iraq gets new security ministers

Diplomats scold Turkey over ambiguous relation with Islamic State

Lebanon pleads for Iran military aid to fight Islamic State

Kurds repulse new jihadist attempt to cut off Syria town

Huthi rebels meet fierce resistance in Yemen Sunni areas

Former Iraqi pilots train IS to fly Syria fighter jets

Two Millstones Drowning America into Premature Oblivion

Iraqi forces launch anti-IS operation north of Tikrit

Ben Ali cohorts planning comeback in Tunisia polls

Battle for Libya's Benghazi heats up

Kurdish fighters still holding out in Syria's Kobane