Gulf region’s biggest biking festival rides into new venue in Dubai
DUBAI - Organised by Clarion Events Middle East, Gulf Bike Week, the region's biggest, one-of-a-kind biking festival is all set to open the Dubai event season with a bang, at a brand new location for its fifth edition - the Dubai Media City Amphitheatre.
Continuing with the idea of kick starting the region's riding season with a leading motoring event, the festival is scheduled from 24 - 26 October 2013.
The fifth annual Gulf Bike Week promises bike enthusiasts and families three days of continuous fun and excitement.
Matthew Robarts, Festival Director at Clarion Events Middle East, said, "Initially conceptualised to focus on bikers and adventurists, in 2012 the event broadened its horizons to position itself as a family event. By providing numerous activities for adults and children, Gulf Bike Week is a fun event not just for those who share the love and passion for these high-revving machines but for everyone who loves a fun day in the sun."
"The 2013 edition continues this concept, with the festival aiming to attract over 22,000 visitors for an action-packed weekend. With easy accessibility from different parts of the city, we believe that Dubai Media City's lakeside park will prove to be an ideal location for hosting the event's revised format of individual exhibitor tents and live entertainment throughout," he added.
With its new location Gulf Bike Week features a number of previously successful festival highlights such as live music throughout the event, the custom bike competition, the space cowboy, Thunder Parade, Street Bike Stunts as well as the exhibition showcasing bikes from renowned companies such as Harley-Davidson, Ducati, Kawasaki and many more.
In addition, the region's most beloved biking festival promises to captivate its audience with much more entertainment by providing some of the best food outlets in the UAE, a selection of alcoholic and non-alcoholic beverages, great music from live local bands as well as lining up some of the most thrilling fun and adventurous activities.
Dimitrije Simonovic, Business and Marketing Developer, Bikers Café, said, "For us, Gulf Bike Week remains the leading motorcycle event in the region, and a great networking opportunity for exhibitors and visitors. The venues are always carefully picked and the organisation is at the highest possible level. Plenty of activities keep the visitors happy, while clever floor plans and layouts ensure uninterrupted flow of information and people. Live music is just icing on the cake. We'll be a part of it again, no doubt."
Drawing in the biking community, as well as over 150 exhibitors from across the region, the event celebrates biking culture by showcasing not only the latest bike displays, motorcycle related accessories, apparel and lifestyle brands, but also races, stunts and concerts, thereby offering something for everyone who wishes to be a part of this lifestyle.
Marcel Bode, General Manager, Ducati, said, "The 2010 edition of Gulf Bike Week enabled us to successfully launch the Ducati brand in the UAE. In 2011, we had the pleasure of launching the Ducati Diavel in the UAE, before any other market in the region and beyond. We are looking forward to the 2013 event at its new location to showcase our exciting Ducati lifestyle range and all related products and services our company has to offer."
Last year, the event was shifted to October to coincide with the beginning of the biking season. This generated positive reviews from exhibitors and visitors making the 2012 edition a bigger success than ever before. Having the event in October again this year, will provide exhibitors with the same platform so they are able to generate more profitable relationships and revenue by way of higher orders.
Having established itself as one of the most popular bike festivals in the Gulf, the festival has been consistently successful since its initiation in 2009. It's one of the few festivals that has been able to draw not just increased visitors from across the region, but also VIP's, royalty and international celebrities.