The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue
Saudi Arabia expects up to 12 million visitors during Riyadh Season 2023
Chairman of the Board of Directors of the General Entertainment Authority says the oil-rich kingdom targets more than a million tourists from outside Saudi Arabia.
Friday 08/09/2023
CAIRO - Saudi Arabia expects the fourth edition of Riyadh Season 2023 to attract 10 million to 12 million visitors, Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki Al-Sheikh told Asharq News on Thursday.
"We expect 10 million to 12 million visitors this year, and we target more than a million tourists from outside the kingdom," Al-Sheikh told the news channel, referring to the festival which begins on Oct. 28.
"The Riyadh Season, in its fourth edition, has achieved 40% of its targeted revenue through sponsorship and some large deals even before it's started," he said.