Morocco has lured 15 million tourists till September 2025

The minister of tourism says the 15 million arrivals reflect a strategy that is bearing fruit.

RABAT - Morocco welcomed 15 million tourists at the end of September 2025, an increase of 14% compared to the same period of the previous year, according to the Ministry of Tourism, Handicrafts and Social and Solidarity Economy.

September saw 1.4 million arrivals, up 9 percent year-on-year, the ministry said in a statement.

This new record confirms the positive momentum initiated since the beginning of 2025, driven by the strengthening of air connectivity, targeted promotion efforts, as well as the continuous improvement of the tourism experience, said the same source.

"These 15 million arrivals reflect a strategy that is bearing fruit," said Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatim-Zahra Ammor.

“The government remains mobilized to accelerate this dynamic and make tourism a real economic lever for all territories,” she said.