Emaar boosts global profile via 1 Billion Followers Summit

DUBAI –

Emaar, a global leader in sustainable city and community development, has joined as a strategic partner for the fourth edition of the 1 Billion Followers Summit, organisers announced. The summit, the world’s largest in the content creation economy, is organised by the UAE Government Media Office and will be held from January 9 to 11 at Dubai’s Emirates Towers, DIFC and the Museum of the Future, under the theme “Content for Good.”

The partnership underscores the UAE’s model of cross-sector collaboration to support the innovative economy, providing content creators with advanced infrastructure and opportunities to transform ideas into globally competitive projects. It also positions Emaar’s pioneering developments in smart, sustainable cities as inspirational platforms for creators worldwide.

 “Our partnership with the 1 Billion Followers Summit reflects our commitment to positioning the UAE as a global hub for content creation. Emaar’s expertise in smart, sustainable cities, innovative real estate and world-class hospitality, retail and entertainment provides creators with limitless opportunities,” said Founder of Emaar Properties Mohamed Alabbar.

“Iconic landmarks like Burj Khalifa and Dubai Mall offer unique backdrops that inspire millions worldwide, blending luxury, innovation and sustainability,” he added.

Chairman of the UAE Government Media Office Saeed al-Eter noted, “The partnership with Emaar adds significant value to the summit. It strengthens our ongoing efforts to position the UAE as a global hub for creativity and a magnet for talented content creators from around the world.”

“The collaboration provides creators with the opportunity to draw inspiration from Emaar’s world-class projects and experiences to produce distinctive and good content.” He noted that Emaar’s unique projects serve as a powerful attraction for global influencers seeking to capture compelling stories in extraordinary settings,” he added.

The summit will provide Emaar with a global stage to showcase its expertise in developing sustainable, smart cities and innovative projects to an audience of more than one billion people. Content creators will have access to Emaar’s upcoming developments, creating opportunities for content highlighting sustainability and artificial intelligence in urban design.

The partnership comes as Emaar continues to demonstrate robust financial performance. The company recorded approximately AED 61 billion in real estate sales during the first nine months of 2025, a 22 percent increase compared with the same period last year. This growth reflects strong investor confidence and robust demand for Emaar’s residential and commercial projects, reinforcing the company’s position as a leading developer meeting the aspirations of both residents and investors.

By combining high-profile partnerships with strong market performance, Emaar is leveraging its iconic developments and strategic vision to strengthen Dubai’s global position as a hub for creativity, investment and innovation.